PixelMEDIA Inc.

Business Challenge
FilesX provides next-generation data protection and recovery solutions for remote and branch offices. With broken links, ineffective registration forms, and slow download rates, the company website wasn’t generating any leads. On top of that, poor coding didn’t meet the needs of search engines and hampered the nascent pay-per-click program.

FilesX approached PixelMEDIA for a much needed upgrade: they needed a search engine-friendly site to attract qualified leads both organically and through a paid campaign.

PixelMEDIA Solution
Remodeling started from the ground up. PixelMEDIA began by completely revamping the website code. New, search engine optimized white papers replaced the older versions as the recoded registration forms started to capture data they’d been missing. The team introduced aesthetic improvements including a complete homepage redesign that—more than ever—highlighted the purpose of the company. The headaches caused by slow download rates were a thing of the past.

After extensive keyword research, PixelMEDIA activated the pay-per-click (PPC) campaign. These keywords formed themed ad groups such as “business continuity,” “data protection,” and “disaster recovery.” With these keywords, PixelMEDIA also wrote new, keyword-dense page titles and meta tags. The team also changed keywords into links within the content to provide better intra-site linking.

Over time, PixelMEDIA added PPC campaigns in high-activity areas, such as Israel. Placement-targeted campaigns showcased FilesX ads on sites that related most to the company. The FilesX website, which was once a hindrance, became a lead generating machine.

The work and the support that the PixelMEDIA team provides to FilesX has been critical to our success in the market. As a small company, our website is the most important, cost-effective tool we have for getting our message out and attracting new prospects. PixelMEDIA helped us go from zero leads to more than our sales team could handle in just a few months. But more important is the trusting relationship and the outstanding service they have provided; our website has been in excellent hands for the past year and I couldn’t be happier.
—Richard Vining, Director of Marketing, FilesX

The Impact

• Page views increased 360%
• Unique visitors increased 397%
• Google, Yahoo!, and MSN referrals increased 2,648%

For this solution, PixelMEDIA provided a variety of search marketing services:

• Search phrase research and recommendations
• Competitive analysis and recommendations
• Title and meta tag optimization
• Intra-site linking recommendations
• White paper optimization
• PPC landing page optimization
• Ad copy and copywriting services
• Online popularity research and improvement

Tags: Pay-Per-Click (PPC), search engine optimization, Search marketing