PixelMEDIA Inc.

As one of the world’s leading not-for-profit genetics research institutions, The Jackson Laboratory maintains a website dedicated to helping non-scientists and the general public understand the impact of the laboratory’s work: Genetics and Your Health. In 2011, the lab asked PixelMEDIA to develop a pilot online campaign to determine if banner advertising would be an effective medium for raising awareness and driving traffic to the website.

Success Factors

Banner advertising on websites that included AARP and WBUR (Boston) would drive traffic to landing pages that featured a series of video interviews with people who had been affected by cancer. The landing pages were Read More…

I have received several inquiries after my seminar and webinar on social media for business and building a successful process for it. So below is a deeper dive on the two sections of my presentation (slide 9) that were most asked about. The questions were in regards to the tools used to find the right information, what to look for, and the methods on how to manage the data.

The concept of auditing and mapping is to understand the environment and how it relates to your corporation or brand. This blog is not a deep dive into daily social media tasks that need to be performed. Chris Brogan has a great blog on that.

The Takeaway

• You can’t plan a social strategy without quality information
• Focus on your goals and not the noise
• Plan ahead by documenting results
• Test tools after you have refined your focus to save energy Read More…

Spammers are pretty clever. Wait, scratch that. Spammers are extremely clever – and becoming more-so every day. Their deviant techniques constantly evolve and for anyone that runs a website, keeping up with preventive maintenance is an ongoing challenge.

In the past, keeping spam off your blog was comparatively easy. Basically, you would block, erase or refuse any comment that provoked the user to buy Viagra, or click on adult links. As long as you monitored the comments, you would be OK.

Now, not so much. Modern spammers have taken it up a notch, and their “junk mail” is getting past a lot of moderators.

Spam will never go away, but there are a few things you can learn that will help you better deal with it. Read More…

The landscape

With the enormous surge in popularity of Social Media and all the buzzwords and technologies surrounding it, we are seeing a “fog of business” going on right now as far as how to implement a successful social media plan that complements existing goals. So I thought breaking down the “why” and “how” would be helpful.

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For a real long time you would have thought that Youtube was the only game in town. Their web presence was absolutely staggering. But let me ask you this: How many videos of frat boys drinking multiple beers in ten seconds from a giant beer syringe do you really need to see before you feel like you’ve seen them all? Youtube never seemed to be much good for anything but that sort of video. As soon as cable and TV networks started cracking down on clips of their shows popping up on Youtube, the site became a wasteland of teenage camera phone antics and the average Youtube user seemed to be out for that sort of experience. In spite of Wired Magazine declaring Youtube the future of television and Newscorp paying out the nose to buy it, it’s certainly not for everyone, particularly if you’re trying to reach a much more sophisticated audience.

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