PixelMEDIA Inc.

As one of the world’s leading not-for-profit genetics research institutions, The Jackson Laboratory maintains a website dedicated to helping non-scientists and the general public understand the impact of the laboratory’s work: Genetics and Your Health. In 2011, the lab asked PixelMEDIA to develop a pilot online campaign to determine if banner advertising would be an effective medium for raising awareness and driving traffic to the website.

Success Factors

Banner advertising on websites that included AARP and WBUR (Boston) would drive traffic to landing pages that featured a series of video interviews with people who had been affected by cancer. The landing pages were Read More…

In 2010, Vermont-based PKC was in the final stages of realigning its business offering from a consumer-focused product to a business-to-business OEM solution. That required a radical change in the company’s value proposition, message architecture, and website, with a focus on the business benefits of incorporating the PKC medical informatics technology into healthcare information systems, including clinical decision support, online medical records, and patient portals. PKC asked PixelMEDIA to develop a new approach the company’s messaging and website. Read More…

Prior to the launch of the Mass Save website in 2010, customers had to visit multiple websites to learn about energy- and money-saving opportunities. The programs were sponsored by nine gas and electric utilities and energy services companies serving the state, with goals and guidelines set by the Massachusetts Department of Energy Resources (DOER). Because the design and navigation of each site was different, customers had to learn multiple ways to find information and application forms for energy-saving incentives.

Success Factors

The sponsors and DOER asked PixelMEDIA to consolidate the 6 separate websites into single Mass Save website and to create a unique brand identity. The new brand would serve as a recognizable focal point for a wide range of online and traditional marketing activities, and having a single brand would reduce the cost and complexity of maintaining multiple marks and identity systems. PixelMEDIA identified 3 key elements needed for a successful outcome: Read More…

For a real long time you would have thought that Youtube was the only game in town. Their web presence was absolutely staggering. But let me ask you this: How many videos of frat boys drinking multiple beers in ten seconds from a giant beer syringe do you really need to see before you feel like you’ve seen them all? Youtube never seemed to be much good for anything but that sort of video. As soon as cable and TV networks started cracking down on clips of their shows popping up on Youtube, the site became a wasteland of teenage camera phone antics and the average Youtube user seemed to be out for that sort of experience. In spite of Wired Magazine declaring Youtube the future of television and Newscorp paying out the nose to buy it, it’s certainly not for everyone, particularly if you’re trying to reach a much more sophisticated audience.

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Well, for us old-schoolers, long before Flash was anything but an idea, there was Director. Back in the day it was Macromedia Director. And way way back – it was Mac only and you had to use “the Gaffer” to convert Mac files to play on a Windows machine. Way way back… like early 90′s. I think Teece was 10.

I’ve got many thousands of hours into this program; and this company, PixelMEDIA, was largely built on the back of Director.

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