PixelMEDIA Inc.

Prior to the launch of the re-designed Mass Save website in 2010, a wide range of Massachusetts residential energy efficiency programs were spread out over six separate websites. The programs were sponsored by nine gas and electric utilities and energy services companies serving the state in conjunction with initiatives from the Massachusetts Department of Energy Resources (DOER). Through incentives and education, customers were encouraged to lower their overall energy consumption and, as a result, save money and reduce the demand for fossil fuels and the release of greenhouse gases into the environment.

The sponsors and DOER asked PixelMEDIA to consolidate the 6 separate websites into one site and to create a single branded user experience: Mass Save.

Success Factors

Mass Save’s strategic objective was straightforward: to encourage residents and businesses to be energy efficient through increased awareness and through direct energy-saving incentives offered by the Mass Save sponsors. PixelMEDIA identified three key project initiatives to achieve this goal: Read More…

As one of the world’s leading not-for-profit genetics research institutions, The Jackson Laboratory maintains a website dedicated to helping non-scientists and the general public understand the impact of the laboratory’s work: Genetics and Your Health. In 2011, the lab asked PixelMEDIA to develop a pilot online campaign to determine if banner advertising would be an effective medium for raising awareness and driving traffic to the website.

Success Factors

Banner advertising on websites that included AARP and WBUR (Boston) would drive traffic to landing pages that featured a series of video interviews with people who had been affected by cancer. The landing pages were Read More…

In 2010, Vermont-based PKC was in the final stages of realigning its business offering from a consumer-focused product to a business-to-business OEM solution. That required a radical change in the company’s value proposition, message architecture, and website, with a focus on the business benefits of incorporating the PKC medical informatics technology into healthcare information systems, including clinical decision support, online medical records, and patient portals. PKC asked PixelMEDIA to develop a new approach the company’s messaging and website. Read More…

In 2011, Massachusetts-based Empirix Technologies was in the middle of a transformation. The company was moving away from a product-focused business model and embracing a solution-based approach that leveraged the company’s network testing and quality assurance products and technologies. A redesigned Empirix website was seen as a critical tool for explaining the company’s solution architecture and communicating its new identity. Empirix asked PixelMEDIA to help define and shape the new user experience.

Success Factors

Empirix had a solid internal working group in place to drive the messaging and content of the new website, including the re-alignment of its extensive product offerings with its new solutions framework. In addition, Empirix was developing a new logo and brand identity elements that would be incorporated into the new website. PixelMEDIA identified 3 key elements needed for a successful outcome:

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Prior to the launch of the Mass Save website in 2010, customers had to visit multiple websites to learn about energy- and money-saving opportunities. The programs were sponsored by nine gas and electric utilities and energy services companies serving the state, with goals and guidelines set by the Massachusetts Department of Energy Resources (DOER). Because the design and navigation of each site was different, customers had to learn multiple ways to find information and application forms for energy-saving incentives.

Success Factors

The sponsors and DOER asked PixelMEDIA to consolidate the 6 separate websites into single Mass Save website and to create a unique brand identity. The new brand would serve as a recognizable focal point for a wide range of online and traditional marketing activities, and having a single brand would reduce the cost and complexity of maintaining multiple marks and identity systems. PixelMEDIA identified 3 key elements needed for a successful outcome: Read More…

PixelMEDIA created and executed a popular email calendar that increased traffic, downloads, and brand awareness – and resolved a troublesome bottleneck.

GOAL

Bus-Tech provides virtual tape backup systems to IT managers looking to control costs and improve performance over physical tape backup systems. To nurture existing leads, Bus-Tech was running an email campaign that invited visitors to download a series of whitepapers. The leads had already converted (filled out a form) on the site previously; the email campaign was intended to engage these visitors further, and give them more reason to view Bus-Tech as a potential vendor.

Great idea – but the delivery schedule was inconsistent, and the whitepaper deliverables were too old to be compelling. Creating new content on a monthly basis quickly became an onerous task – let alone keeping the themes fresh, on-topic , and attention-grabbing.

SOLUTION

PixelMEDIA suggested that they could help by creating and fulfilling a six-month email/ whitepaper calendar. Read More…

Business Challenge
Logica is a global solutions company providing management and IT consulting, systems integration, and outsourcing services. They offer 29 localized country websites in 19 languages with staff at each location to manage their respective content. With numerous geographically distributed editors each maintaining their regional sites, the global IT staff was facing a growing challenge with consistency. Logica needed a custom content management system (CMS) that would meet a host of needs:

• Integrate easily with their global web presence
• Establish and maintain brand consistency
• Ensure each site’s compliance with corporate Web standards
• Eliminate publishing and timing barriers across global and localized sites
• Provide better accountability and auditing tools
• Improve the efficiency of deploying Web content

Read More…

In mid-July, two hockey sticks showed up on the desk of designer Onur Orhon. These weren’t the ordinary sticks you’d see at a sporting goods store: they were prototypes straight from the headquarters of Bauer Hockey, of the updated One95 stick and the brand-new Vapor X:60. All the hockey fans at PixelMEDIA crowded around and hefted the sticks, inspecting the technical innovations and admiring their lighter weight.

The sticks stayed in the office through the fall, as the PixelMEDIA team worked to bring them online. Bauer Hockey hired PixelMEDIA to tackle the MY BAUER project, a rich Flash application where players can purchase and personalize Bauer’s top-of-the-line sticks. From choosing a pattern, grip, and color to printing a player’s name right on the stick, MY BAUER walks users through their choices and gives a three-dimensional preview of their purchase. Read More…

Business Challenge
When ViaLuxe, a premier retailer of luxury watches and goods online, decided to launch a new shopping experience, they started by talking with PixelMEDIA. To launch their new venture, ViaLuxe needed a developer who could support a catalog that changes daily and the rigor of fast-paced sales.

PixelMEDIA Solution
PixelMEDIA came to the project with years of experience supporting the MainStreet e-commerce platform. Pixel had already built customized administration interfaces for ViaLuxe’s in-house CRM system and business users – from sales representatives, or “concierges,” to administrators and third-party retailers – and the development team extended those interfaces to support ViaLuxe’s new business model. Read More…

Business Challenge
QUMAS is the leader in Enterprise Regulatory Compliance Solutions with more than 250 global customer deployments and over a decade of experience helping companies in highly regulated industries. The QUMAS solution facilitates an informed response to Compliance challenges across the organization, and provides better overall governance and predictability of business performance.

Engaged in a pay-per-click (PPC) campaign, the company was not seeing sufficient results. The lack of optimized landing pages was hindering the performance of the campaign by costing QUMAS valuable conversions.

QUMAS wanted to increase the visitor conversion rate, so the company turned to PixelMEDIA to develop and create landing pages that would further this objective. Read More…