PixelMEDIA Inc.

Business Challenge
Burns & Levinson LLP is a leading law firm headquartered in Boston with additional offices in Washington, D.C. and Providence, RI. Specializing in corporate litigation, intellectual property rights, real estate services, and private client services, the firm takes a unique approach to business by focusing on its people more than its might. It drives success through long-term client relationships and individual entrepreneurship. As such, it required a website that captured this spirit and invited visitors to learn about the firm through navigable content, rich photography, and intuitive interactive design.

PixelMEDIA Solution
To get a real feel for Burns & Levinson—its people, practices, and philosophy—PixelMEDIA worked closely with the firm conducting a series of workshops, brainstorms, and interviews. PixelMEDIA’s User Experience and Creative Services teams spent time getting to know key principles who personified the firm’s deep-rooted commitment to client service. The knowledge gained from these sessions helped PixelMEDIA develop a professional, yet welcoming website that projects both credibility and partnership. Balancing custom photography and animation with revealing testimonials and rich content, the new site extends a warm, inviting presence to existing and prospective clients.

On the back end, PixelMEDIA built powerful, data-driven Flash® tools and DHTML scrolling menus of attorneys and their practices, which are easily scalable to support a growing firm. Custom tools enable Burns & Levinson content owners to update the site quickly and efficiently.

The team at PixelMEDIA really listened to us to help us develop a great product. It really shows the firm’s personality. —Angeline Mistretta, Director of Marketing, Burns & Levinson LLP

The Impact
The Burns & Levinson website has quickly become a popular site for a wide range of visitors. The site was a 2006 MITX award finalist in the Professional Services category, after having already won the Legal Marketing Association’s award for best website for a mid-sized law firm.

More importantly, the website meets several targeted objectives:

• Effectively communicates the firm’s breadth of services
• Reinforces the firm’s personable, “client-first” approach to business
• Scales seamlessly to support new areas of expertise in a growing firm
• Offers helpful tools to connect visitors with attorneys

For this initiative, PixelMEDIA provided

• User experience strategy and design
• Content strategy and messaging architecture
• Information architecture
• Custom photography and visual design
• Site design and development
• Custom application development and content management tools
• Search engine strategy

Tags: Content strategy, photography, User Experience, Website design