PixelMEDIA Inc.

Mobile users tend to be focused on quickly finding answers to burning questions as opposed to simply ’surfing’ the Web as they do on a PC or laptop. Given the smaller resolution and disparate browser capabilities across mobile devices, designing the navigation becomes more difficult.

Not everyone has an iPhone or Blackberry Storm. A lot of users have simple smart phones, requiring careful thought into how deep content lies within the Mobile Experience and how many clicks it takes to get to it. (Read More…)

I’ve been working with a client who came to PixelMEDIA looking for an Information Architect to turn an existing desktop application into a browser-based user experience. They invited us to support their in-house programmers and a third-party visual design company. At the initial project kickoff meeting, it became apparent that the three parties at the table had wildly differing ideas on how the application worked and what the vision for the next version of the product should be.

But it also turned out, that the majority of the client stakeholders were puzzled as to what PixelMEDIA was providing. They didn’t understand what Information Architecture was, and hadn’t even thought about the overall user experience for the product. Yet, they had requested an IA. How odd. (Read More…)