PixelMEDIA Inc.

We get it. You don’t need a website, social community, content management system, brand redesign, or flash demo. You need customers, loyal fans, email from people who want your products, and inquiries about the services you offer. You want to connect with people.

Last night PixelMEDIA hosted the monthly meeting of the NH Usability Professional Association (NH UPA). The meetings are an opportunity for user experience professionals to connect with each other. Talks included our own Luke Michel (watch his crowd-pleasing discussion about punctuation) as well as John Herman, a local media maker in his own right. As a newcomer to the NH UPA gatherings, John said two things that made me think about the way we communicate. The first:

I have no idea what you’ve been saying for the last 45 minutes but you sound like smart people and I think we do about the same thing.

As people engrained in what we do every day, we can all get hung up on industry vernacular, catch phrases, and tech-speak that the audience we’re trying to reach may not understand. And while one may say that it was a gathering of peers—so we can use our language—even within our own networks we can improve understanding by avoiding terms that mean different things to different people.

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Tom recently touched on the larger IT initiatives and green concepts we’re exploring, but we felt there were smaller things we could do as well. Led by our front-desk administrative assistant, Breanne, we’ve started to brainstorm actions we can take without large budgets or extensive building renovations. And our discussions have us thinking more about what motivates participation.

While some may act because they care about the environment and its future, others not motivated by the inconvenient truth alone tend to adopt environmentally-friendly options when they are easy and cost-effective. So beyond having our carbon footprint audited and virtualizing with VMWare, what are we exploring to encourage participation at PixelMEDIA? (Read More…)