PixelMEDIA Inc.

Even after all these years, a handful of reminders help me get off to a good start whenever I sit down to write or edit a web page. It’s not about being creative and using big words, it’s about respecting the time and intelligence of the reader. By the way, most of these apply equally well when writing for print, direct mail, and everyday email.

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Exploring the “what ifs…?” of the user experience is the best way to avoid the “if onlys…” once the project is completed. And working with the client to prepare and approve an experience brief is the best opportunity to ask important questions about the fundamental underpinnings of a project, including audience, message, and purpose.

Here’s a quick look at other people’s briefs. No jokes, please.

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When we receive a Request for Quote/Proposal (RFQ/RFP) from a client, it marks the beginning of the process for us. But it’s the end of what was possibly a long and difficult process for the client. They’re relieved that it’s done; we’re anxious to start asking questions. They want to get going right away; we’re saying, “Not so fast.”

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I admit it: I’m not much for theories and strategies about content. I’m inclined to grab a shovel and start digging in right off the bat. So I’m sometimes tongue-tied when I try to explain what a content strategist actually does.

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A few weeks ago, I posted a question on the whiteboard outside of the Experience Design Cubes:

What’s the difference between ‘information” and “content?”

I wasn’t looking for answers, just ideas and maybe a spirited discussion. Heck, the best I could do was. “I know it when I see it.” Check out some of the responses from the whiteboard.

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