Clearly, the biggest challenge that we face in creating any successful mobile experience from a visual design perspective is the display and hierarchy of content. You’re dealing with a drastically smaller resolution so it’s painfully obvious that we can’t just re-engineer existing content and expect great results. There need to be tradeoffs. How do we begin to determine them? Mobile users have different needs and motivations than desktop users. What pieces of information will they be trying to access given the fact that they are in a mobile environment? Can we prioritize information based on the conclusions there?
Tags: mobile
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