PixelMEDIA Inc.

In today’s workplace, it is easy to get stressed by numbers, budgets, delivery schedules and deadlines.  Let’s face it — any word that starts out with “dead” can’t make you feel good about the workday.

We spend so much of our lives at work and away from our families, so why not work in an environment that cultivates fun.  One of the driving factors that led me to PixelMEDIA and the web design world was the inherent foundational make up to be fun and creative.

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As “Web Analytics” becomes an increasingly hot topic in our digital world, there seems to be more and more confusion about what it really means and why it is important.  Web Analytics is currently the most effective way you can measure whether your web properties are performing successfully.  Haven’t you always wanted a concrete answer to the question, “How is our website doing?”  Well, that is exactly what web analytics can tell you.

If you have already started down the web analytics path, it is important to note that there will be preconceived notions about Web Analytics that may take considerable effort to adjust.  Senior management may already be keeping an eye on website traffic, page views, or bounce rates, but those numbers are only important in light of your business goals and website objectives.

For example, a client of ours routinely provided website visit data to senior management, who relied on this information to measure the ROI of their corporate website.  If  traffic was going up, everyone was happy, but when traffic was trending down, the site was thought to be underperforming.  Yet, their business was not driven by site visits, but by sales, which are measured in submitted leads from the various forms.  A well-targeted search engine marketing campaign may actually bring fewer, but better qualified leads.  If site traffic goes down, but sales increase; management should be pleased – but they won’t see the gains if they are not paying attention to the right metrics. 

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