Archive for May, 2010
How do you determine that your website is successful? Maybe you expect to see a certain number of leads every month or entice a certain number of visitors to view a specific demo. Whatever your goals, it is imperative that you track results — whether or not your goals are being attained.
Tags: google analytics, web analytics
Posted in: Search marketing | 2 Comments »
Because up to 11 pay-per-click (PPC) text ads might show on any given search query, it is imperative that you do whatever you can to make your ad stand out. Yes, you want to make sure the users’ search terms actually appear in the ad and that you have a strong call to action, but every PPC campaign manager thinks this way. You need to dig deeper in your messaging in order to turn the impression into a click. The three themes outlined below are ways to make your ads stand out in order to increase your overall click-thru-rate (CTR).
Tags: Pay-Per-Click (PPC), Search marketing
Posted in: Search marketing | No Comments »