PixelMEDIA Inc.

This week, I had a client say to me, “I really appreciate your responsiveness – it’s refreshing”. The compliment itself, while nice and very much appreciated, is not noteworthy. I clung to the “it’s refreshing” portion. As a paid vendor, I expect that our clients demand service that is both high-quality and timely. Good service should not be “refreshing”.

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Google AdWords offers many great reports to help you determine the success of your pay-per-click (PPC) campaign.  I’ve already discussed the benefits of the Search Query Performance report, but today I’m going to discuss the importance of the Geographic Performance report.

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PixelMEDIA today announced BreastCancerStories.org site has been selected as a finalist in the Nonprofit/Government category for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web technologies designed, produced, or developed in New England.

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Even after all these years, a handful of reminders help me get off to a good start whenever I sit down to write or edit a web page. It’s not about being creative and using big words, it’s about respecting the time and intelligence of the reader. By the way, most of these apply equally well when writing for print, direct mail, and everyday email.

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Business Challenge
When ViaLuxe, a premier retailer of luxury watches and goods online, decided to launch a new shopping experience, they started by talking with PixelMEDIA. To launch their new venture, ViaLuxe needed a developer who could support a catalog that changes daily and the rigor of fast-paced sales.

PixelMEDIA Solution
PixelMEDIA came to the project with years of experience supporting the MainStreet e-commerce platform. Pixel had already built customized administration interfaces for ViaLuxe’s in-house CRM system and business users – from sales representatives, or “concierges,” to administrators and third-party retailers – and the development team extended those interfaces to support ViaLuxe’s new business model. Read More…

PixelMEDIA, Inc., a full-service interactive web design and development company, marked its 15th year in business with an open house in its new space at 75 New Hampshire Avenue at Pease Tradeport. PixelMEDIA’s first customer, Massachusetts-based Bus-Tech was among the more than 100 clients who toasted the company’s success.

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This entry is a slightly updated re-post of an article found on my personal blog.

Recently we had a site that was getting ready to go live, hosted on a 64-bit version of Windows Server 2008 (IIS7). I won’t bore you with all the details of all the issues we worked through but we had one nasty issue that, as soon as it occurred it brought the server down; 100% CPU usage by the w3wp.exe process and memory usage steadily climbing. Our error logger was catching primarily one xml argument exception (but with a few variations).

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Pay-per-click (PPC) is a highly competitive advertising platform. With more and more companies signing up for PPC campaigns every day, advertisers have to bid higher—not only be within the top three positions of the sponsored listings, but to be on the first page of results. Though bid position is not solely based on the maximum amount of money you are willing to spend per click (also known as maximum cost-per-click, or CPC), it is one of the key components. The conundrum: how much you are willing to bid for your ads to show up as close to the top of the listings as possible?

Your budget plays a huge role in how much you are willing to bid, but other factors come into play as well. Among these are the importance of each targeted keyword to your campaign, the way the ad copy is written, and the landing page of each ad. Here’s a look at each of these factors in greater detail:

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The landscape

With the enormous surge in popularity of Social Media and all the buzzwords and technologies surrounding it, we are seeing a “fog of business” going on right now as far as how to implement a successful social media plan that complements existing goals. So I thought breaking down the “why” and “how” would be helpful.

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