PixelMEDIA Inc.

I was recently working on coding a design that included a simple type of faux select element. It was basically an unordered list that expanded and collapsed when you clicked a link. As it was styled similar to a select element, the JavaScript behaviors were similar as well. Clicking the link expanded the list underneath it, and you could then choose a link inside the list and navigate away from the page, or click the original link to close the list again.

The client, however, found this a bit confusing Read More…

“Front-end” user interface projects are an exercise in lift vs. gravity, whether you are on a quick sprint or a more relaxed release cycle.  Busy design and development peeps pouring their souls into a project can feel saddled with negative vibes; a good product manager reminds them of the positive.

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Following up on my last post, an immensely valuable resource that can further hone the success of your pay-per-click (PPC) campaign is the Search Query Performance report.  Often overlooked, this report provides valuable information that can ultimately increase the ROI and the number of conversions in your campaign.

The Search Query Performance report shows you actual terms that users have typed in to see your ads.  You are also able to see metrics, such as conversions, clicks, costs, and impressions, for each of these terms.  For example, if you are bidding on the phrase match of the term “office furniture,” you will be able to see what terms trigger your ads.  You will find that some users type in this exact term, while others are also typing in such phrases as “large office furniture” or “wooden office furniture.”  Remember, you are bidding on the phrase match of “office furniture,” so these other queries will also trigger your ads.

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