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Archive for August, 2009

 Matt Umbro

The Three Tiers of a PPC Campaign

Posted by: Matthew Umbro
August 21st, 2009

ROI, CPA, CTR, CPC…these are all metrics that you can use to evaluate your pay-per-click (PPC) campaign.  The amount of data available to you can be overwhelming (so can the acronyms, defined below).  The challenge is determining which of these are true key performance indicators (KPIs) and why they matter.

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An active supporter of the University of New Hampshire and the Whittemore School of Business, web strategy and design agency PixelMEDIA is giving its PixelMEDIA Web Marketing Services Award to three entries in the 2009 Paul J. Holloway Prize Innovation-to-Market Competition.

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PixelMEDIA, Inc., a full-service interactive web design and development company, has moved to a new office at Pease International Tradeport. The new location is designed to support PixelMEDIA as the diversity and sophistication of its clients and staff—and the work they perform together—continues to evolve.

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