PixelMEDIA Inc.

In my experience, pay-per-click (PPC) campaigns have the highest ROI when users see ads containing the exact term searched for. Dynamic keyword insertion (DKI) is a method to ensure that the user search query will match the text seen in a PPC ad. As long as you are bidding on the keyword that the user types in and it is under the character limit, the user’s search query will show up in the ad exactly.

For example, if you type in the term “coffee tables” you would expect to see ads that contain “coffee tables” within the text. In fact, terms that users search for are bolded when they show up in ads to ensure users’ eyes are immediately drawn to these ads. Most likely the ads will be more relevant to the query, making DKI a very powerful tool to increase click-thru-rate (CTR).

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You’ve done the keyword research for your site and optimized the content for appropriate terms. You’re actively engaged in a link building campaign and your pay-per-click (PPC) campaign has a very high click-thru-rate (CTR). Additionally, you’re analytics program is showing excellent site metrics. Users are getting to your site so what’s the problem? The problem is that your site is not generating enough leads.

A major factor hindering your lead generation is the size of your web form(s). Users get overwhelmed with the length of the form and abandon the page. It is understandable that you want to collect as much information about a possible lead, but it is not always practical.

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PixelMEDIA recently launched cirrusvillage.com—an online community for Cirrus plane owners/pilots, and their families. While working on the design of the website, I was also tasked with creating the Cirrus Village identity. In this post, I would like to share the logo design process we went through.
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