PixelMEDIA Inc.

Prior to the launch of the re-designed Mass Save website in 2010, a wide range of Massachusetts residential energy efficiency programs were spread out over six separate websites. The programs were sponsored by nine gas and electric utilities and energy services companies serving the state in conjunction with initiatives from the Massachusetts Department of Energy Resources (DOER). Through incentives and education, customers were encouraged to lower their overall energy consumption and, as a result, save money and reduce the demand for fossil fuels and the release of greenhouse gases into the environment.

The sponsors and DOER asked PixelMEDIA to consolidate the 6 separate websites into one site and to create a single branded user experience: Mass Save.

Success Factors

Mass Save’s strategic objective was straightforward: to encourage residents and businesses to be energy efficient through increased awareness and through direct energy-saving incentives offered by the Mass Save sponsors. PixelMEDIA identified three key project initiatives to achieve this goal: Read More…

As one of the world’s leading not-for-profit genetics research institutions, The Jackson Laboratory maintains a website dedicated to helping non-scientists and the general public understand the impact of the laboratory’s work: Genetics and Your Health. In 2011, the lab asked PixelMEDIA to develop a pilot online campaign to determine if banner advertising would be an effective medium for raising awareness and driving traffic to the website.

Success Factors

Banner advertising on websites that included AARP and WBUR (Boston) would drive traffic to landing pages that featured a series of video interviews with people who had been affected by cancer. The landing pages were Read More…

In 2010, Vermont-based PKC was in the final stages of realigning its business offering from a consumer-focused product to a business-to-business OEM solution. That required a radical change in the company’s value proposition, message architecture, and website, with a focus on the business benefits of incorporating the PKC medical informatics technology into healthcare information systems, including clinical decision support, online medical records, and patient portals. PKC asked PixelMEDIA to develop a new approach the company’s messaging and website. Read More…

In 2011, Massachusetts-based Empirix Technologies was in the middle of a transformation. The company was moving away from a product-focused business model and embracing a solution-based approach that leveraged the company’s network testing and quality assurance products and technologies. A redesigned Empirix website was seen as a critical tool for explaining the company’s solution architecture and communicating its new identity. Empirix asked PixelMEDIA to help define and shape the new user experience.

Success Factors

Empirix had a solid internal working group in place to drive the messaging and content of the new website, including the re-alignment of its extensive product offerings with its new solutions framework. In addition, Empirix was developing a new logo and brand identity elements that would be incorporated into the new website. PixelMEDIA identified 3 key elements needed for a successful outcome:

Read More…

Prior to the launch of the Mass Save website in 2010, customers had to visit multiple websites to learn about energy- and money-saving opportunities. The programs were sponsored by nine gas and electric utilities and energy services companies serving the state, with goals and guidelines set by the Massachusetts Department of Energy Resources (DOER). Because the design and navigation of each site was different, customers had to learn multiple ways to find information and application forms for energy-saving incentives.

Success Factors

The sponsors and DOER asked PixelMEDIA to consolidate the 6 separate websites into single Mass Save website and to create a unique brand identity. The new brand would serve as a recognizable focal point for a wide range of online and traditional marketing activities, and having a single brand would reduce the cost and complexity of maintaining multiple marks and identity systems. PixelMEDIA identified 3 key elements needed for a successful outcome: Read More…

Governor Lynch stopped by PixelMEDIA on Tuesday afternoon for a tour of the office as well as talked with many employees and CEO Erik Dodier.  It was great honor to have him visit.

For more pictures, visit our Facebook page.

Boston, MA- PixelMEDIA took home top honors in the Mobile category at the 16^th Annual MITX Interactive Awards for their text message auto responder “Bzzy”. The event, which is touted as “the largest and most prestigious awards competition in the country for interactive and web innovations”, recognizes the creative efforts of New England based companies. Read More…

On Monday, PixelMEDIA earned a coveted “silver medal” in the annual “Best Small Company” review by Business NH Magazine. The company was cited in the December 2011 edition as one of the Best Companies To Work For in New Hampshire.

This is PixelMEDIA’s second straight year on the “Best Company” list, which is high praise considering the number of great companies competing for the honor. Business NH Magazine’s Best Companies to Work For competition recognizes businesses that go out of their way to create fun and beneficial workplaces for their employees. This year’s second-place finish in the Best Companies to Work For review exemplifies how developing a respectful, creative and supportive corporate culture can help a company stay focused and succeed in an uncertain economy.

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PixelMEDIA inc., New Hampshire’s largest interactive media agency has been named “Coolest Company for Young Professionals” in the mid-size company category. The award, sponsored by New Hampshire Business Magazine and the Stay Work Play Initiative, recognizes companies who cultivate work environments that attract and retain young employees (40 and under) by providing mentoring programs, professional development opportunities, and creating an overall workplace culture that contributes to the success of its employees. Read More…

PixelMEDIA today announced that its text message auto-responder “Bzzy” has been selected as a finalist in the Mobile category for the 16th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England. Read More…